Sunday morning KVOE ran an ad from the National Association of Broadcasters promoting radio and what a great tool it is for both advertisers and listeners.
That ad made we think it’s probably time for me to be proactive and promote our stations in terms of their value to our advertisers and listeners.
At KVOE our goal has always been to be a servant to our community. Meaning we want to help involve and inform our listeners about everything going on in the Emporia area.
For advertisers, the proof is in the pudding. No other medium can match KVOE’s reach in the Emporia trade area.
As the RAB ad says radio reaches more people than any other method and radio is best equipped to target the advertiser’s desired audience.
ROI means return on investment and again radio wins this battle.
Just ask the savviest advertisers in Emporia and they will tell you to get your message delivered locally – KVOE is your best bet.
NOW with my commercial message delivered let me share the rest of the story.
As committed as KVOE is to being a good option for our advertisers we may be even better at delivering the news, weather, and sports.
And without any doubt, KVOE is the best-est way ever in Emporia for groups promoting events to get the word out.
News! If there is a way for us to get better please share it with me. Bragging? Probably, but Chuck and his gang are pretty cotton pickin’ good! Throw in weather coverage and we are off the chart!
Same can be said for Greg Rahe and sports. In fact, I’ll challenge you to show me a radio station anywhere covering more local sports than we do.
Then we come to helping groups, clubs, teams, individuals, causes and well just about anyone wanting publicity for their not for profit event. Ron Thomas makes his morning show available for interviews for anyone with something worthwhile to promote and our talk show line up is designed to explore topics of interest across the board.
As our spot says – if you aren’t buying advertising elsewhere we’ll help you promote your event.
I know! It’s time to get off my soapbox, but Radio does work and my radio stations are dedicated to serving our clients and listeners.
Proud? You bet!
I’m Steve Sauder
